Investments and Community
Sara Asad
MSA Novo
Sara Asad has been a regional catalyst in the tech and startup ecosystem throughout her career. She currently drives investment opportunities and community at MSA Novo, one of the only global institutional funds systematically investing in ETMs. Prior to this role, Sara was the Growth Manager at Tamatem Games, MENA's leading mobile games publisher, where she worked on building their payment networks and strategic partnerships. Before Tamatem, she spent four years at Endeavor as the Entrepreneur Selection and Growth Manager, identifying and scaling high-impact entrepreneurs in global emerging markets. Sara was awarded her MBA from IE University, Spain, in 2022 and completed her BA in International Business and Relations from the University of Surrey, United Kingdom, in 2017.